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The Fall Sale : New Styles Added* | SHOP WOMEN SHOP MEN

Enjoy 15% off your first full price order ! Register now!

Clearance Sales: Enjoy discounts of up to 70% on our selected styles. Don't miss out ! SHOP WOMEN SHOP MEN

Buy any 2 or more and Save! Enjoy 20% off on our full price items. SHOP WOMEN SHOP MEN

Happy Lunar New Year! Please note our warehouse will be closed from Jan 29 - 31 2025. No order will be dispatched during this time. Thank you for your understanding.

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All About Bilen

A high-tech stretch knit that feels as good as it looks.

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Highly-Considered Construction

All our Bilen styles are intricately knit for lightweight wear, an incomparably soft hand-feel, and just the right amount of stretch.

UV Protection

Sunny days and transitional temperatures don’t stand a chance against Bilen thanks to its breathability and inherent UV protection.

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Moisture-Wicking

Functional under pressure, Bilen boasts moisture-wicking properties that dry, absorb, and evaporate under any condition.

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Precise Tee in Pima Cotton Jersey

~~Price reduced from to~~ HK$ 750.00

Buy 2 Get 20% Off

BEST SELLER

Easy Care

Machine-washable for life on the go—this is where form meets function.

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Cropped Jacket in Mélange Tweed

~~Price reduced from to~~ HK$ 3,900.00

Buy 2 Get 20% Off

BEST SELLER

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Vent Jacket in Admiral Crepe

~~Price reduced from to~~ HK$ 4,000.00

Buy 2 Get 20% Off

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Fit-and-Flare Dress in Admiral Crepe

~~Price reduced from to~~ HK$ 3,200.00

Buy 2 Get 20% Off

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Crewneck Sweater in Regal Wool

~~Price reduced from to~~ HK$ 1,850.00

Buy 2 Get 20% Off

BEST SELLER

New Arrivals

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Curtis Drawstring Pant in Good Linen

~~Price reduced from to~~ HK$ 2,400.00

Buy 2 Get 20% Off

Joceline Long-Sleeve Tee in Double Piqué Jersey

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Joceline Long-Sleeve Tee in Double Piqué Jersey

~~Price reduced from to~~ HK$ 1,850.00

Buy 2 Get 20% Off

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Borough Jean in Stretch Denim

~~Price reduced from to~~ HK$ 1,900.00

Buy 2 Get 20% Off

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Zaine Pant in Precision Ponte

~~Price reduced from to~~ HK$ 1,950.00

Special Offer For 3

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WELCOME
*The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.

THEORY x MASTERCARD
*The Discount does not apply to Bundles and permanent/core items. The promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts (where applicable), other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute. The Chinese version of these Terms and Conditions is for reference only. In case of discrepancy between the Chinese and English versions of these Terms and Conditions, the English version shall prevail.

Fall Sale
*The Discount does not apply to Bundles and permanent/core items. The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts (where applicable), other Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute. The Chinese version of these Terms and Conditions is for reference only. In case of discrepancy between the Chinese and English versions of these Terms and Conditions, the English version shall prevail.

CNY GWP
*The Gifts shall be returned unworn or unused (as the case maybe), and in new, clean and original conditions with all tags and packing (if applicable) intact, if customers return the Eligible Product; otherwise the customers’ right to exchange/refund in respect of that transaction would be restricted. Only the Gifts in stock at the store would be available for redemption by customers. No intra-store transfer, or exchange or return of Gifts would be allowed. The Gifts would be randomly distributed and cannot be selected by customers. The Gifts are available on a “first-come-first-served” basis while stock lasts. This promotional offer cannot be used in conjunction with Theory staff discount and other offers/discounts designated by Theory. The Gifts cannot be transferred, nor be exchanged for cash, other products/gifts or coupon. No refund or change, whether in cash or in other form, will be given to customers. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.

CNY Offer
*The Discount only applies to regular-priced items, and does not apply to Bundles and markdown items (the “Excluded Products”). Save and except shopping mall coupons and designated “Gift With Purchase” offers, the Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.

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Winter Layering Edit

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Winter Layering Edit

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All About Bilen

Highly-Considered Construction

UV Protection

Moisture-Wicking

Easy Care