WELCOME OFFER
(1) Promotional Period:
From April 1, 2024 until further notice.
(2) Eligibility:
Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”).
(3) Designated Store in respect of this Promotion:
The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”).
(4) How to enjoy this Promotion:
Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration.
(5) General Terms and Conditions:
The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Theory Project products, Bundles and permanent/core items (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
THEORY x MASTERCARD
(1) Promotional Period:
The Promotional Period is from 1 January, 2024 to 31 August, 2025 (both days inclusive).
(2) Eligibility:
Mastercard Holders (collectively the “Eligible Customers”).
(3) Designated Store in respect of this Promotion:
Theory Stores at Pacific Place, ifc mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza and Theory online store on hk.theory.com (collectively “Theory Stores”).
(4) How to enjoy this Promotion:
Eligible Customers can enjoy 10% discount on regular-priced items at Theory Stores. Their purchase must be fully paid by Mastercard.
(5) General Terms and Conditions:
Save and except shopping mall coupons and designated “Gift With Purchase” offers designated by Theory from time to time, the promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute. The Chinese version of these Terms and Conditions is for reference only. In case of discrepancy between the Chinese and English versions of these Terms and Conditions, the English version shall prevail.
THEORY HK STUDENT PROGRAM
(1) Promotional Period:
The Promotional Period is from 10 April, 2025 to 31 August, 2025 (both days inclusive).
(2) Eligibility:
Students of local universities (collectively the “Eligible Customers”)
(3) Designated Store in respect of this Promotion:
(i) Theory Hong Kong Online Store at hk.theory.com; and
(ii) Theory Stores at Pacific Place, ifc mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza (collectively “Theory Physical Stores”, together with Theory Hong Kong Online Store, the “Theory Stores”).
(4) How to enjoy this Promotion:
During the Promotional Period, Eligible Customers can enjoy a 25% discount on selected items (the “Discount”) at Theory Stores:
(i) by presenting valid local university student card at Theory Physical Stores and successfully registering as a Theory member via [the Theory site]; and
(ii) by first registering an account at Theory Hong Kong Online Store with his / her student email (“Registered Account”), and logging in to the Registered Account at checkout.
(5) General Terms and Conditions:
The Discount does not apply to Bundles. Save and except shopping mall coupons (where applicable) and designated gift offers designated by Theory from time to time, the promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts (where applicable), other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. Customers who provide inaccurate information would not be eligible to enjoy this promotional offer. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Eligible Customers shall present his or her original valid local university student card (the “Student Cards”) at Theory Physical Stores for verification purpose. Eligible Customers agree and acknowledge that store staff is entitled to take a photo of the Student Cards for record keeping purpose. By participating in the promotion, Eligible Customers are deemed to agree with and be bound by these Terms and Conditions and Theory's Privacy Policy at https://hk.theory.com/privacy-policy_hk.html. Eligible Customers agree and acknowledge that Theory will only use the personal data collected for the purposes of the promotion, and the information will be kept strictly confidential. Unless otherwise agreed by the Eligible Customers, their personal data will not be used for any other purpose (including but not limited to direct marketing purpose) and will be destroyed after the relevant purposes are completed. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
BUNDLE PROMOTION
(1) Promotional Period:
The Promotional Period is from 1 July, 2025 until further notice.
(2) Designated Store in respect of this Promotion:
Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”).
(3) How to enjoy this Promotion:
During the Promotional Period, all customers can enjoy an additional discount upon purchasing, as the case maybe, 2 or 3 items of the same style (as may be designated by Theory from time to time) in any size or color (collectively the “Designated Items”) in one single transaction at Theory Online Stores (collectively the “Discount”). The Designated items, and the number of Designated Items required to be purchased to unlock the Discount, will be specifically marked on Theory Online Stores.
Customers are required to add the Designated Items into bag to unlock the amount of the Discount. The Discount will automatically apply at checkout.
(4) General Terms and Conditions:
The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
BUY MORE SAVE MORE OFFER
(1) Promotional Period:
The Promotional Period is from 4 July, 2025 to 27 July, 2025 (both days inclusive).
(2) Designated Store in respect of this Promotion:
Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”).
(3) How to enjoy this Promotion:
During the Promotional Period, all customers can enjoy an extra 20% discount (the “Discount”) on discounted items (to be selected/designated by Theory at its discretion) (the “Discounted Items”) upon the purchase of two items (the “Purchase Threshold”), with at least one of the items a Discounted Item, in one single transaction at any Theory Stores.
The Discount will automatically apply at checkout.
For the avoidance of doubt, the purchase of a set of Bundles shall be counted as the purchase of one item only within the Purchase Threshold.
(4) General Terms and Conditions:
The Discount only applies to the Discounted Items, and does not apply to any other items (including but not limited to regular priced items and Bundles). Save and except shopping mall coupons and designated “Gift With Purchase” offers, the Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-Round Discount and Theory CRM Coupons). Subject to these terms and conditions, items purchased under other promotions specifically designated by Theory would be included in the Purchase Threshold. The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
