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The Big Chill
Embrace winter's coldest days in layers designed to bring the heat.
Lighten Up
Bring life to the dull days ahead with bright winter whites paired back to fresh blush outerwear. The base outfit’s relaxed silhouette is elegantly at ease (perfect for date night) and the jacket-coat combo brings all the warmth you need.
Karenia Sweater in Cashmere
Wide-Leg Pull-On Trousers in Admiral Crepe
Off Duty
Whether meeting friends for coffee or running inescapable errands, opt for cashmere lounge styles that feel like your favorite sweatpants but better. A practical yet polished puffer with cold-weather accessories completes the look.
Knit Picks
When in doubt, two sweaters are better than one. Layer one over the other or use the spare as a scarf; either way, you’ll never go cold again.
Cropped Sweater in Cashmere
Crewneck Sweater in Regal Wool
Cropped Tee in Cashmere
Circling Back
Full suiting is a tall ask for the first weeks back in office. Instead, return in a tailored trouser and thoughtfully layered shirt and crewneck. This elevated take on business casual is brought to the next level with a double-breasted wool-cashmere coat and luxe leather accessories.
Cropped Sweater in Cashmere
Cropped Sweater in Cashmere
Cropped Sweater in Cashmere
Cropped Tee in Cashmere
Crewneck Sweater in Regal Wool
Wide-Leg Pull-On Trousers in Admiral Crepe
Karenia Sweater in Cashmere
Exclusions
(1) Promotional Period: From April 1, 2024 until further notice. (2) Eligibility: Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”). (3) Designated Store in respect of this Promotion: The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration. (5) General Terms and Conditions: The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Theory Project products, Bundles and permanent/core items (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
THEORY x MASTERCARD
(1) Promotional Period: The Promotional Period is from 1 January, 2024 to 31 August, 2025 (both days inclusive). (2) Eligibility: Mastercard Holders (collectively the “Eligible Customers”). (3) Designated Store in respect of this Promotion: Theory Stores at Pacific Place, ifc mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza and Theory online store on hk.theory.com (collectively “Theory Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 10% discount on regular-priced items at Theory Stores. Their purchase must be fully paid by Mastercard. (5) General Terms and Conditions: Save and except shopping mall coupons and designated “Gift With Purchase” offers designated by Theory from time to time, the promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute. The Chinese version of these Terms and Conditions is for reference only. In case of discrepancy between the Chinese and English versions of these Terms and Conditions, the English version shall prevail.
SPRING REFRESH
(1) Promotional Period: The Promotional Period is from 11 April, 2025 to 25 April, 2025 (both days inclusive). (2) Designated Store in respect of this Promotion: Theory Online Store at tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy a 25% discount on regular-priced items (the “Discount”) at Theory Online Stores. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount does not apply to Bundles (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
BUY MORE, SAVE MORE
(1) Promotional Period: The Promotional Period is from 26 April, 2025 to 5 May, 2025 (both days inclusive). (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy the following discounts (collectively the “Discounts”) upon meeting the following designated spending threshold in one single transaction at Theory Online Stores: (1) 15% discount on regular-priced items upon a single net spending of HKD$4,200; (2) 20% discount on regular-priced items upon a single net spending of HKD$7,500; and (3) 25% discount on regular-priced items upon a single net spending of HKD$12,000. The Discounts will automatically apply at checkout. (4) General Terms and Conditions The Discounts only apply to regular-priced items. The Discounts cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discounts cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discounts under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.