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The Fall Sale : New Styles Added* | SHOP WOMEN SHOP MEN

Clearance Sales: Enjoy discounts of up to 70% on our selected styles. Don't miss out ! SHOP WOMEN SHOP MEN

Receive 2 complimentary packs of Theory Red Pocket with your purchase.* SHOP NOW

Buy any 2 items and enjoy 20% off on full price items*SHOP WOMEN SHOP MEN

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Free Shipping on all orders.

Buy any 2 items and save!

Enjoy 20% off on our full price items sitewide*

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Happy Lunar New Year

Wishing you good health and prosperity in the Year of the Snake.

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2 GANSEVOORT STREET

At the Atelier

An inside look at our design and innovation center.

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The Big Chill

Embrace winter's coldest days in layers designed to bring the heat.

SHOP WOMEN

SHOP MEN

Women's Theory Wardrobe

Tiny Tee in Organic Cotton

~~Price reduced from to~~ HK$ 750.00

Buy 2 Get 20% Off

Treeca Pull-On Pant in Admiral Crepe

~~Price reduced from to~~ HK$ 2,400.00

Special Offer For 2

Shell Top in Silk Georgette

~~Price reduced from to~~ HK$ 1,750.00

Buy 2 Get 20% Off

BEST SELLER

Fitted Shirt in Silk Georgette

~~Price reduced from to~~ HK$ 2,200.00

Buy 2 Get 20% Off

BEST SELLER

Men's Theory Wardrobe

Mayer Pant in Stretch Wool

~~Price reduced from to~~ HK$ 2,200.00

Buy 2 Get 20% Off

BEST SELLER

Precise Tee in Pima Cotton Jersey

~~Price reduced from to~~ HK$ 750.00

Buy 2 Get 20% Off

BEST SELLER

Sylvain Shirt in Good Cotton

~~Price reduced from to~~ HK$ 1,650.00

Buy 2 Get 20% Off

BEST SELLER

Chambers Blazer in Stretch Wool

~~Price reduced from to~~ HK$ 5,350.00

Buy 2 Get 20% Off

BEST SELLER

The Cashmere Shop

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The Sweater Shop

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Theory Wardrobe

Elevated essentials, designed for a lifetime.

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WELCOME
*The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.

THEORY x MASTERCARD
*The Discount does not apply to Bundles and permanent/core items. The promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts (where applicable), other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute. The Chinese version of these Terms and Conditions is for reference only. In case of discrepancy between the Chinese and English versions of these Terms and Conditions, the English version shall prevail.

Fall Sale
*The Discount does not apply to Bundles and permanent/core items. The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts (where applicable), other Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute. The Chinese version of these Terms and Conditions is for reference only. In case of discrepancy between the Chinese and English versions of these Terms and Conditions, the English version shall prevail.

CNY GWP
*The Gifts shall be returned unworn or unused (as the case maybe), and in new, clean and original conditions with all tags and packing (if applicable) intact, if customers return the Eligible Product; otherwise the customers’ right to exchange/refund in respect of that transaction would be restricted. Only the Gifts in stock at the store would be available for redemption by customers. No intra-store transfer, or exchange or return of Gifts would be allowed. The Gifts would be randomly distributed and cannot be selected by customers. The Gifts are available on a “first-come-first-served” basis while stock lasts. This promotional offer cannot be used in conjunction with Theory staff discount and other offers/discounts designated by Theory. The Gifts cannot be transferred, nor be exchanged for cash, other products/gifts or coupon. No refund or change, whether in cash or in other form, will be given to customers. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.

CNY Offer
*The Discount only applies to regular-priced items, and does not apply to Bundles and markdown items (the “Excluded Products”). Save and except shopping mall coupons and designated “Gift With Purchase” offers, the Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.

New Arrivals

New Arrivals

Winter Layering Edit

Cashmere Shop

Winter Layering Edit

Sweater Shop

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Free Shipping on all orders.

Buy any 2 items and save!

Happy Lunar New Year

At the Atelier

The Big Chill

The Cashmere Shop

The Sweater Shop

Theory Wardrobe