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Spring Awakening
Rising temperatures spark the desire to get dressed up again—it’s human nature. Shed your deep-winter layers and reach for detail-oriented pieces worthy of the spotlight. From statement makers to reimagined staples, these styles put a spring-ready spin on the classics.
Chilled with a Twist
Rethink the tank-and-trouser formula with a dynamically draped crepe top. Paired with a relaxed straight leg pant and comfortable kicks, this sleeveless style serves as a dressy focal point for an otherwise laid-back ensemble.
Put It in Neutral
Informed by the men’s racer jacket, this angular layer’s subtle stand collar, hidden pockets, and concealed buttons result in a pared-back silhouette with a presence. Soften the sharp lines with a light merino wool skirt and opt for light, slightly contrasting hues.
Classics Redux
Understated updates make all the difference. Swap the fitted pencil silhouette for a trumpet skirt and throw on a shorter, more minimalistic take on the trench. The finishing touch—a peep toe mule that’s polished but not perilously high.
Essentials Upgraded
Trade in your run-of-the-mill T-shirt for a soft, wool-blend henley crafted with subtle details including a ribbon trimmed neckline and variegated rib knit. Style it with a cropped pant for a touch of volume.
More Than Meets The Eye
With a nod to early aughts dress-as-top styling, we’re maximizing the spring wardrobe mileage of this summer-ready style. Our tip—adjust the sizer tabs on this wool gabardine pant so that it sits at the hip instead of the waist for a full-length fit.
Exclusions
(1) Promotional Period: From April 1, 2024 until further notice. (2) Eligibility: Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”). (3) Designated Store in respect of this Promotion: The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration. (5) General Terms and Conditions: The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Theory Project products, Bundles and permanent/core items (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
THEORY x MASTERCARD
(1) Promotional Period: The Promotional Period is from 1 January, 2024 to 31 August, 2025 (both days inclusive). (2) Eligibility: Mastercard Holders (collectively the “Eligible Customers”). (3) Designated Store in respect of this Promotion: Theory Stores at Pacific Place, ifc mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza and Theory online store on hk.theory.com (collectively “Theory Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 10% discount on regular-priced items at Theory Stores. Their purchase must be fully paid by Mastercard. (5) General Terms and Conditions: Save and except shopping mall coupons and designated “Gift With Purchase” offers designated by Theory from time to time, the promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute. The Chinese version of these Terms and Conditions is for reference only. In case of discrepancy between the Chinese and English versions of these Terms and Conditions, the English version shall prevail.
THEORY HONG KONG STUDENT PROGRAM
(1) Promotional Period: 10 April, 2025 to 31 August, 2025 (both days inclusive). (2) Eligibility: Students of local universities (collectively the “Eligible Customers”). (3) Designated Store in respect of this Promotion: (i) Theory Hong Kong Online Store at hk.theory.com; and (ii) Theory Stores at Pacific Place, ifc mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza (collectively “Theory Physical Stores”, together with Theory Hong Kong Online Store, the “Theory Stores”). (4) How to enjoy this Promotion: During the Promotional Period, Eligible Customers can enjoy a 25% discount on selected items (the “Discount”) at Theory Stores: (i) by presenting valid local university student card at Theory Physical Stores and successfully registering as a Theory member via [the Theory site]; and (ii) by first registering an account at Theory Hong Kong Online Store with his / her student email (“Registered Account”), and logging in to the Registered Account at checkout. (5) General Terms and Conditions: The Discount does not apply to Bundles. Save and except shopping mall coupons (where applicable) and designated gift offers designated by Theory from time to time, the promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts (where applicable), other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. Customers who provide inaccurate information would not be eligible to enjoy this promotional offer. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Eligible Customers shall present his or her original valid local university student card (the “Student Cards”) at Theory Physical Stores for verification purpose. Eligible Customers agree and acknowledge that store staff is entitled to take a photo of the Student Cards for record-keeping purpose. By participating in the promotion, Eligible Customers are deemed to agree with and be bound by these Terms and Conditions and Theory's Privacy Policy at https://hk.theory.com/privacy-policy_hk.html. Eligible Customers agree and acknowledge that Theory will only use the personal data collected for the purposes of the promotion, and the information will be kept strictly confidential. Unless otherwise agreed by the Eligible Customers, their personal data will not be used for any other purpose (including but not limited to direct marketing purpose) and will be destroyed after the relevant purposes are completed. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
VIP WEEK
(1) Promotional Period: The Promotional Period is from 11 April, 2025 to 20 April, 2025 (both days inclusive). (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com (collectively “Theory Online Store”). (3) How to enjoy this Promotion: During the Promotional Period and subject to the Excluded Products as defined hereinbelow, Theory VIPs can enjoy a one-time 20% discount on regular-priced items (the “Discount”) at Theory Online Store. The Discount will automatically apply at checkout. (4) General Terms and Conditions The Discount does not apply to Bundles (the “Excluded Products”). The Discounts cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.