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The Linen Shop
Discover spring’s signature fabric—now available in an expanded range of styles and finishes.
A Difference You Can Feel
We consciously source each of our linen fabrications with quality and end use in mind. So whether it’s a tailored suit in stretch Good Linen or a beach-ready button-up in Relaxed Linen, you get the perfect balance of structure, weight, and ease every time.
Good Linen
Consciously crafted and fully traceable, Good Linen is our bestselling, signature linen made up of three fibers—flax sourced from France, viscose made from repurposed cotton fibers, and certified recycled elastane. It retains the elegant look and feel of traditional linen with just a hint of added stretch, making it less prone to wrinkle. It's perfect for when the occasion calls for more polish—from the office to all spring's special moments. Learn More About Good Linen.
Fluid Linen
Crafted from yarn-dyed twill engineered to reflect the look of a classic denim fabric. Woven using specialty linen yarns, our responsibly-sourced linen and viscose fibers offer superior comfort and breathability. These relaxed silhouettes are easily dressed up for dinner or down by the pool.
Striped Canvas
A cotton-linen blend canvas from a leading Italian mill with custom-developed textured yarns and a subtle stripe pattern to add visual interest. These understated styles bring a timelessness to any daytime look.
Breezy Linen Pants
As the sun begins to reign supreme, reach for breathable linen trousers that help you brave the heat without compromising on polished tailoring. Case in point, our cropped wide-leg pant which balances a sharp profile with an airy feel.
Treeca Pull-On Trousers in Good Linen
Smart Linen Jackets
For chilly evenings and settings that call for a jacket, clean, crisp linen layers are essential. This pre-cuffed blazer provides the right amount of polish with a barely-there feeling.
Treeca Pull-On Trousers in Good Linen
Treeca Pull-On Trousers in Good Linen
Exclusions
(1) Promotional Period: From April 1, 2024 until further notice. (2) Eligibility: Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”). (3) Designated Store in respect of this Promotion: The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration. (5) General Terms and Conditions: The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Theory Project products, Bundles and permanent/core items (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
THEORY x MASTERCARD
(1) Promotional Period: The Promotional Period is from 1 January, 2024 to 31 August, 2025 (both days inclusive). (2) Eligibility: Mastercard Holders (collectively the “Eligible Customers”). (3) Designated Store in respect of this Promotion: Theory Stores at Pacific Place, ifc mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza and Theory online store on hk.theory.com (collectively “Theory Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 10% discount on regular-priced items at Theory Stores. Their purchase must be fully paid by Mastercard. (5) General Terms and Conditions: Save and except shopping mall coupons and designated “Gift With Purchase” offers designated by Theory from time to time, the promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute. The Chinese version of these Terms and Conditions is for reference only. In case of discrepancy between the Chinese and English versions of these Terms and Conditions, the English version shall prevail.
THEORY HONG KONG STUDENT PROGRAM
(1) Promotional Period: 10 April, 2025 to 31 August, 2025 (both days inclusive). (2) Eligibility: Students of local universities (collectively the “Eligible Customers”). (3) Designated Store in respect of this Promotion: (i) Theory Hong Kong Online Store at hk.theory.com; and (ii) Theory Stores at Pacific Place, ifc mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza (collectively “Theory Physical Stores”, together with Theory Hong Kong Online Store, the “Theory Stores”). (4) How to enjoy this Promotion: During the Promotional Period, Eligible Customers can enjoy a 25% discount on selected items (the “Discount”) at Theory Stores: (i) by presenting valid local university student card at Theory Physical Stores and successfully registering as a Theory member via [the Theory site]; and (ii) by first registering an account at Theory Hong Kong Online Store with his / her student email (“Registered Account”), and logging in to the Registered Account at checkout. (5) General Terms and Conditions: The Discount does not apply to Bundles. Save and except shopping mall coupons (where applicable) and designated gift offers designated by Theory from time to time, the promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts (where applicable), other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. Customers who provide inaccurate information would not be eligible to enjoy this promotional offer. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Eligible Customers shall present his or her original valid local university student card (the “Student Cards”) at Theory Physical Stores for verification purpose. Eligible Customers agree and acknowledge that store staff is entitled to take a photo of the Student Cards for record-keeping purpose. By participating in the promotion, Eligible Customers are deemed to agree with and be bound by these Terms and Conditions and Theory's Privacy Policy at https://hk.theory.com/privacy-policy_hk.html. Eligible Customers agree and acknowledge that Theory will only use the personal data collected for the purposes of the promotion, and the information will be kept strictly confidential. Unless otherwise agreed by the Eligible Customers, their personal data will not be used for any other purpose (including but not limited to direct marketing purpose) and will be destroyed after the relevant purposes are completed. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
VIP WEEK
(1) Promotional Period: The Promotional Period is from 11 April, 2025 to 20 April, 2025 (both days inclusive). (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com (collectively “Theory Online Store”). (3) How to enjoy this Promotion: During the Promotional Period and subject to the Excluded Products as defined hereinbelow, Theory VIPs can enjoy a one-time 20% discount on regular-priced items (the “Discount”) at Theory Online Store. The Discount will automatically apply at checkout. (4) General Terms and Conditions The Discount does not apply to Bundles (the “Excluded Products”). The Discounts cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.