WELCOME OFFER
(1) Promotional Period:
From April 1, 2024 until further notice.
(2) Eligibility:
Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”).
(3) Designated Store in respect of this Promotion:
The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”).
(4) How to enjoy this Promotion:
Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration.
(5) General Terms and Conditions:
The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Theory Project products, Bundles and permanent/core items (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
THEORY x MASTERCARD
(1) Promotional Period:
The Promotional Period is from 1 January, 2024 to 31 August, 2025 (both days inclusive).
(2) Eligibility:
Mastercard Holders (collectively the “Eligible Customers”).
(3) Designated Store in respect of this Promotion:
Theory Stores at Pacific Place, ifc mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza and Theory online store on hk.theory.com (collectively “Theory Stores”).
(4) How to enjoy this Promotion:
Eligible Customers can enjoy 10% discount on regular-priced items at Theory Stores. Their purchase must be fully paid by Mastercard.
(5) General Terms and Conditions:
Save and except shopping mall coupons and designated “Gift With Purchase” offers designated by Theory from time to time, the promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute. The Chinese version of these Terms and Conditions is for reference only. In case of discrepancy between the Chinese and English versions of these Terms and Conditions, the English version shall prevail.
VOC 2025
(1) Promotional Period:
The Promotional Period is from 12 May, 2025 to 12 June, 2025 (both days inclusive).
(2) Eligibility:
Customers who successfully complete the survey designated by Theory (the “Survey”) during the Promotional Period (“Eligible Customers”).
(3) Designated Store in respect of this Promotion:
Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”).
(4) How to enjoy this Promotion:
During the Promotional Period, Eligible Customers can enjoy a one-off 10% off on selected products (to be selected by Theory at its sole discretion) at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) upon successful completion of the Survey by entering the designated promotional code at checkout.
The promotional code would be shown upon completion of the Survey.
(5) General Terms and Conditions
During the Promotional Period, each customer can only complete the Survey once, and enjoy the corresponding promotional offer (i.e. the Discount) once. Customers who have already completed the Survey at Theory Online Stores cannot enjoy the【Theory.com – VOC 2025】promotional offer available at Theory Stores. The Discount does not apply to Bundles. The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
PRE SALE
(1) Promotional Period:
The Promotional Period is from 16 May 2025 to 18 May 2025 (both days inclusive).
(2) Eligibility:
Existing Theory VIP and Theory Newsletter Subscribers (collectively the “Eligible Customers”). Friends and family of Eligible Customers.
(3) Designated Store in respect of this Promotion:
Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”).
(4) How to enjoy this Promotion:
During the Promotional Period, Eligible Customers (and their friends and family) can enjoy up to 50% off on selected items / designated products (to be selected / designated at Theory’s sole discretion) at Theory Online Stores (collectively the “Discount”) by entering a promotional code sent to Eligible Customers at checkout.
(5) General Terms and Conditions:
The Discount does not apply to Bundles and permanent/core items. The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and Conditions without prior notice. Theory reserves the right of final decision in case of any dispute.